Design a service that helps increase social capital through mutual trust and interdependence, demonstrating its potential viability through continual learning with potential users and stakeholders.
Fashion trends are cyclical, and many people have clothes they no longer wear, often from a specific fashion era. Interviews revealed a pattern: these vintage clothes could potentially be a means to form new connections. This idea inspired an online and in-real-life (IRL) service that fosters friendships through shared style.
Bridging the Gap
There is a gap between people who have vintage clothes they don't wear and those who want to relive those trends. This gap can be leveraged to foster personal connections and community through fashion exchange.
Research Overview
Focused on elderly people and the younger generation, the research included desk studies and interviews with various age groups. Key insights emerged from these interactions, highlighting a unique service opportunity.
1. A Sense of Purpose
●People enjoy feeling needed, which helps cultivate a sense of belonging.
2. Old but Gold
●There is no taboo in buying second-hand or used clothes.
3. Wearing a Story
●People seek exclusive fashion pieces with stories they can share.
An online and IRL platform that fosters friendships through style.
1. Old Clothes to Sell
● Users identify old clothes they no longer wear.
2. Clothes Get Picked Up
● The service collects the clothes.
3. Uploading on the Portal
● Clothes are listed online.
4. New Buyer Buys the Clothes
● Another user purchases the vintage item.
5. Clothes Get Delivered
● The buyer receives the clothes along with a personal note and picture from the seller.
The seller uploads an old picture of themselves wearing the dress and writes a short note for the buyer. This personal touch helps form a connection. The buyer can follow the seller on the portal and meet them at various events and workshops hosted by Reissue.
Reissue aims to build a community through events and clothes exchange, promoting sustainability by encouraging the reuse of second-hand clothes.
